Creations (2025)

In 2025, my focus is on blending innovation with purposeful storytelling. After a few years immersed in machine learning within the advertising space, I’m shifting toward integrating more narrative-driven elements—exploring how 3D, VR, and blockchain can converge to create immersive, meaningful experiences.

I’m also working with clients to apply mature AI tools in transformative ways, helping extend their capabilities and reimagine what their businesses can offer. At the same time, I continue to guide new teams and studios, empowering them to explore AI’s creative potential.

This year is about balance—building on the momentum of AI while expanding the creative possibilities both with and around it. As a project-based creator, my foundation remains rooted in storytelling, while staying open to where emerging technologies and collaborations may lead.

Simulation Agents

Social Simulations for Meaningful Thought and Genuine Connection

Edited demos showing simulation agents applied to career planning. The goal of my research was to weave in real stories with an AI narrative for further exploration of the endless stories of people and their jobs. The surveys or real people are used as part of the fine-tune training documents to help guide the response.

Inspired by my work with game narratives and AI storytelling, I’ve developed a deeply layered process that places people firmly at the center. These simulation agents are the result of blending AI's interpretative power with the lived insights drawn from real human experiences. It’s not just about processing data—it’s about crafting emotional and intellectual connections that resonate beyond the digital.

Why This Matters to Me – The ability to create realistic simulations centered around the human element to give depth and purpose - is the transformative factor that keeps people include in the loop. My process doesn’t just look at the data differently; it looks at people uniquely, not treating them or their digital counterparts as cookie cutters. In contrast, Digital Egos (other project) was born as a quick-start approach to explore new perspectives, but achieving deeper empathy and richer insights requires a longer-term, more intentional methodology. By focusing on how humans think, feel, and connect, and live their lives, this process makes AI more than just a shallow narrator, it becomes a partner in connecting to the complexity of our shared experiences.

Researched • SMEs Interviews • Narrative Writer • React/Vanilla JS/Node • Wireframed/UX

Prompt Engineer Magic

Keeping Up With The Latest in Prompting for Images/Videos

Prompt Engineer Magic connects to a Rag database for its knowledge comprised of documents, experiment notes, and constantly updated insights from communities like Reddit via api searches.

I created Prompt Engineer Magic to tackle the challenges of precision and efficiency in prompt creation, especially when working with different models for generating images and videos. The constant research and refinment process inspired me to build a tool that taps into valuable resources—like documents, blogs, and ongoing experiments—to make it easier for anyone to create prompts tailored to each model. This way, we can all stay up-to-date with the latest AI techniques and community insights for producing visuals that are both accurate and authentic.

The Generation Analysis feature takes this a step further by offering suggestions to refine AI-generated visuals. For instance, it spots imperfections in images before advancing to video creation, saving time on unnecessary iterations and post-production fixes. It’s also a great way to sharpen your own skills—helping you learn what to look for to make better decisions and improve your understanding of prompt engineering over time

AI Products & Tools (2024)

In 2024, I focused on AI projects that brought new possibilities to the studio and clients I worked with. This built on my earlier work with the Metaverse in 2022-2023, where I first integrated AI into Metaverse experiences.

2024 focued on creating workflows, exploring tools like ComfyUI, and experimenting with early generative media: video, images, and audio. Collaborating with partners like Adobe and Ragie.ai, and across sister agencies, it was a year of discovery and pushing boundaries.

I also helped contribute to the groundwork for responsible AI use, working with our legal team to create guidelines that balanced innovation with client safety, and helping found the AI goverence within the studio I worked. It was about testing, sharing, and preparing for how generative AI can transform the concepts we did within advertising, visual, backoffice and strategy.

I had other creative things going on – like campaign pitching, idea vetting, general knowledge sharing, and developering – this sampling of AI related projects where creative boost.

YouBot Rediscover What You Know. Your Own Insights Applied To Today's Questions

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Digital Egos Greater Insights Into Your Data Through Conversations

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42 Review Design Marketing Intelligence – Get Visual Insights From Any Website

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Beyond Align your purchases with your life goals.

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My Buys Discover Products Through Your Personalized Avatar

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Start Bot Delivering Data Directly Where Your Team Works

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AI Dreams Maker Internal Workflows For Private Creation

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Storyboard To AI Video Quick Animatics For Concepts

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Experiential & Motion (2023+)

In 2022 and 2023, the metaverse and NFTs dominated conversations in the digital space, and I was fully immersed in making practical uses of it that went beyond the buzz. From building virtual communities to designing NFTs that unlocked unique experiences, I explored the possibilities of these emerging technologies connecting to creators and audiences.

It was during this time that I began weaving machine learning research into my projects, opening the door to new creative and functional opportunities.

Try Out The Demo Game: Click the START button to play. Drag around and click to score.

I made this game world to be playable online, in stores, and at tradeshows as VR. The web-based version is lightweight and designed for seamless embedding and creating new experiences.

The workflow is Unity for the VR creation. A combination of Unity for rendering the worlds with Maya for hotspot locations and special effects. It was designed to be quick to update for marketing changes.

Event Production VR & Motion Design Managment

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AI Powered Toys Animation Through AI

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Touchless Arcade Pop-Up Experience

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Small Innovations Using Color Image Maps to Define Moveable Boundaries for Ad Games

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PSA How to Vote in NYC

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Spots & Motion Scripts Animatics & Content

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Real-Time Rendering Animatics & Content

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Outdoors Art Project Open Public Art Gallery

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Simulation Agents

Social Simulations for Meaningful Thought and Genuine Connection

Edited demo showing approach applied to a career exploration and planning. The goal is to weave in real stories with an AI narrative for further exploration of the endless stories of people, their jobs and lives. Data is woven into the conversations to help people better understand their own potential career choices and to take actions today to start on their path of tomorrow.

Researched • SMEs Interviews • Narrative Writer • React/Vanilla JS/Node • Wireframed/UX

Prompt Engineer Magic

Model-Aligned Generation Analysis & Prompt Tool

Workflow Demonstration for Images & Videos

I created Prompt Engineer Magic to tackle the challenges of precision and efficiency in prompt creation, especially when working with different models for generating images and videos. The constant research and refinment process inspired me to build a tool that taps into valuable resources—like documents, blogs, and ongoing experiments—to make it easier for anyone to create prompts tailored to each model. This way, we can all stay up-to-date with the latest AI techniques and community insights for producing visuals that are both accurate and authentic.

Researched • SMEs Interviews • Narrative Writer • React/Vanilla JS/Node • Wireframed/UX

YouBot (Tool)

Surfacing Your Forgotten Ideas

Short demo of showing Rag via Google Drive connectors for peronal/company's ideas access, research and repurposing inspirtations.

"Youbot" is your personal AI-powered assistant, designed to connect with your emails, Google Drive, and other sources you select to bring your knowledge to the forefront. From forgotten ideas to crucial details you need in the moment, Youbot surfaces insights, documents, and information that align with your current tasks, helping you apply what you already know to briefs or projects instantly. It’s like having an organized memory that’s ready to support you anytime.

Why This Matters to Me – In a world of constant information flow, valuable ideas and insights often get lost. 'Youbot' bridges this gap by organizing and presenting your knowledge right when you need it, surfacing past thoughts for briefs and solutions. Instead of digging through files and emails, Youbot empowers you to focus on what matters now, transforming your past insights upcycled into today's solutions.

Tested Rag Providers • Developed Code & Reskinnable UI For Company's Partner Portals

Digital Egos (Private Platform)

Conversations with Data for Refining Ideas

Internal/Client Initial hype video to promote shallow data-based persona generated in real time for quick data explortaion.

Digital Egos opens the fast, flexible understandig of insights by creating on-the-fly cohorts of people related to the data (or completely unrelated). Test ideas, validate assumptions, and explore behaviors as the personas inject their personality into the data. With Digital Egos you can test your own assumptions of concepts with a like-minded audience or an audience that is not as receptive and need extra swaying for buy in. Data-driven decision exploration is the core concept behind this digital persona play – it's an opportunity to strengthen your ideas before sharing it with the client or the public.

Why This Matters to Me – In a time when workers are concerned about AI replacing their roles, Digital Egos stands out as a tool I designed to advance skills and enhance collaboration. By providing insights and fostering empathy for digitized cohorts, our product empowers individuals to sharpen their abilities and work together more effectively, ensuring that AI is seen as a partner in progress rather than a competitor.

Developed Concept • Architected Platform • Functional Prototyped (React/Node) • Wireframed/UX• Stakeholder

42 Review (Tool)

Empower everyone to understanding and recommend design choices.

Demo of mashing up a QA server tools with a Visual AI Model to create a visual critique of a site through AI analysis.

'Wouldn't it be cool if everyone in an organization could have the eye of a designer when reviewing creative content and sites?'

42 Review offers a visual understanding of any webpage or artwork, delivering insights for marketers, artists, and creative teams. It bridges the gap in visual design language, uncovering client needs, generating leads, and guiding improvements. By analyzing from the perspectives of marketers, clients, and artists, 42 Review helps broaden audience-focused thinking, enhancing design evaluation and sales strategies.

Why This Matters to Me – It fosters cross-discipline collaboration by encouraging understanding of how visuals impact the different audiences. And I thought it was a fun mash-up of a QA library being level-up to do a new task that everyone can apprecaite: understanding how to talk about visual design.

Developed Concept • Architected Platform • Functional Prototyped (React/Node) • Wireframed/UX• Stakeholder

Beyond - Goal Reaching

Creating life-meaningful shopping. Aligning your purchases with your life goals.

Beyond is a path for first party data to be even more meaningful.

"Beyond" gives deeper meaning to material pursuits and your first party data. It redefines the shopping experience by acting as a personalized consumer dashboard that harnesses AI and cohort data to guide you toward products that resonate with your life aspirations. By analyzing purchasing paths—patterns like-minded individuals—"Beyond" aligns a chain of products with your personal goals and advancement. Imagine discovering items that not only enhance your lifestyle but are also favored by groups you admire, creating a shopping journey that is both purposeful and empowering.

Why This Matters to Me – This has the potential to transform the act of pushing consumerism into an act for personal growth towards life objectives. At the same time, it refines First Party Data (1PD) by attaching the intent to transactions. This approach ensures that every purchase contributes to a larger narrative of advancement and a better understand of consumer behavior, transforming shopping into a meaningful and collaborative experience, and creating higher value 1PD.

Researched • Pitched • Architected • Collaborated on Partnerships & Data

My Buys (Consumer Content Stream)

Explore products tailored to you and cohort avatar streams.

Turning legacy data processes into on-the-fly product streams delivered via personalized avatar.

By combining an engaging avatar with AI-driven product knowledge tailored to your preferences. This innovative adapter gleans product data from across the web, transforming it into a personalized character feed that reflects your unique tastes and desires. With "My Buys," you no longer have to sift through endless options; instead, your avatar curates in real-time selections just for you, making product discovery intuitive and enjoyable.

Why This Matters to Me – Working in an advertising world saturated with pre-made media, consumers often feel overwhelmed and disconnected from products and content that don’t match the moment. My goal was to link legacy data systems with real-time consumer needs, creating a dynamic experience that informs and entertains, right when it matters. Ultimately, 'My Buys' transforms reaching the ideal audience from a tedious task into a memorable, engaging journey, turning shopping into a fun, collaborative exploration.

Developed Concept • Architected Platform • Functional Prototyped (React/Node) • Wireframed/UX• Stakeholder

StratBot (Data Tool)

Seamless Strategy Team Support in Slack.

Delivering Strategy Teams Data Points and Live Reddit Trend Pulls & Queries via Slack.

Stratbot integrates Reddit and proprietary data directly into Slack, giving strategy teams fast, easy access to insights. By consolidating sources within a familiar platform, Stratbot enables quick responses to live questions from creatives, accounts, and marketing. While it will eventually expand beyond Slack, this launch ensures immediate, real-time data where the team works best. The core concept was to deliver a first version tool that could be applied to immediate client projects.

Why This Matters to Me – My goal was to create a fast, direct way to connect with data, minimizing the need for a complex UX and delivering insights quickly to those who need them most. Stratbot fulfills this by placing actionable insights directly in the hands of strategists within their workflow. By reducing time spent switching platforms, Stratbot empowers teams to respond swiftly, share knowledge seamlessly, and collaborate effectively across roles in real time.

Researched • Prototyped • Designed the Conversatinal UI • Architected

Automate and Explore with Ease (Art Tool)

Streamline Workflows with Generative Models.

Visual Workflow Playground for Experiments and Automated Tasks

Example of the platform being configured for use as kiosk for face swapping with IP, extending the platform into experiential uses or back-end processing of community photos.

"Gladiator Dreams" is any studio's internal platform designed to streamline experimental workflows, including automating mood boards. With flexible setup options, it provides a secure space to prototype and refine ideas, whether in a studio, event space, or remotely. Using configurable settings it's a platform behind a firewall to safely explore brand and other creative ideas.

By usng ComfyUI as the foundation, and creating the front end researchable via React, commandline and vanilla JavaScript - the project has maintained flexiblity as models improve and the components are integrated into other areas of use.

Why This Matters to Me – As generative models flood the creative space, I wanted a cost-effective, accessible way to help teams experiment with the latest tools without adding subscriptions or diving deep into technical details. Gladiator Dreams empowers teams to innovate rapidly and stay ahead by simplifying workflow automation and supporting creative experimentation, fostering a culture of creativity and growth.

Researched • Created (React/Node/JS/Python/ComfyUI) • Automated Workflows • Demos

Storyboard to AI Video (Art Tool)

Transforming storyboards into dynamic animatics in minutes.

Initial storyboard.

To cut down on the failed generated output, I created a layered approach for shots.

Hey, someone had to be an early doer :) at the start of 2024 I applied research into a layered process for taking storyboards through the AI video generation process. The deep dive was more than clicking buttons. The process focused on using layered passes to control the outcomes better and reduce the wasted generations.

Why This Matters to Me – By simplifying a traditionally manual and solo process, AI Animatics makes it easier for the idea to become a motion design tanagible, leading to quicker concept conversations. By closing the gap of storyboard to visual it opens up the dialog about testing the ideas before before higher-skilled talent burns hours on conceptual deadends.

Use face swapping to expand what you can do with stock footage.

Extending the concept above of "layering" to get quicker results that you control – using face swapping (and inpainting) on live footage can also help shortend production time. Whether it is using your own standins, stock footage, or AI generated imagery – face swapping can open up what you can achieve and let you be in control of the outcome vs. random attempts to control AI characters.

Early AI Animatic Test For Cartoon

Early 2024 test of using the layering technique to bid on a PSA. The results was the ability to demo to the client the mixture of AI and traditional techniques to meet a blend of control with telling a story within a tiny budget. At the time, the client wanted pixel perfect control over the story, which made this technique perfect for animatics but not the final output. A year later with better control available in the AI video models, it would be possible to use more AI within such a production.

Prototyped • Developed Process / Tool Chain

Previsualization Live Events

Near Real Time Creation of Graphics & Event Coordination

VR Reconstruction of Lincoln Center and Javits for Visualtions of Graphics and Lighting in the Venue and for Technicans and Speakers to Explore the Venue Space.

As the technical manager of motion design for live events, I manage the design production team, troubleshooting templates and live playback systems for multiscreen event, ensuring seamless execution from concept to screen. Additionally, built VR and AR previsualization of multiple venues. Beyond an experience to explore, this is a way to test the stitching together of graphic templates as they will play on the real screens.

Why This Matters to Me – There is the ticking clock of live which all the technical and design must come together. Leading up to that moment are opportunities to innovate to strengthen the understanding of the presentation and expland what can be done. For VR, it is conveying how the motion design will look live in the venue to the returning crew, new members, and executives. Using quick ways to control the VR experience, such as voice, to let users focus on the immersions into the visuals, is one of the ways I innovated the experience. Whether it's producing templates, writing scripts, constantly visually testing outputs to the screens, coming up with workflow solutions or reallocating the motion design staff to new tasks – I am one of many team members contributing to the overall final product of the shared moment of the event.

Advised • 3D Technical Artist

AI-Powered Toys (AI Toy)

Powering up intellectual property through AI innovation.

Powering Up Legacy IP with AI.

AI Foundation – Technical consultant for the project, converted legacy models to a modernized pipeline, bringing new AI life to the beloved kids' franchise, "My Little Pony". It was a fun project working to modernize rigging to connect into realtime voice generation.

3D Artists • Technical Manager

AR Social Lens Effects

Lenses are Brand Reinforcing Tools that Extend Beyond Paid Organic

This is my approach with any project: To communicate concepts, I build libraries of modular prototypes—each designed as a stand-alone experience that others can try. I use these as quick-start building blocks for custom builds, sharing and repurposing them across projects. This approach lets me scavenge from stable experiments to create something new, combining reliability with innovation.

Examples of experiences that users can play with that directly or indirectly connect to a brand.

In a few months after diving into TikTok lens making, I achieved the status of top 1% effects creator through observation and researching what the audience enjoys and how they interact with the UX of an experience. I experimented by releasing lenses and using gathered data to apply the knowledge to elevate a branded experience.

Digital Escapism – find new worlds around you to enter and experience mini-games and a moment of escapism.

I enjoyed creating the UX and world planning for this effect. I wanted something that was both in the environment and yet let you easily escape into different space. I originally was saving this idea for a "escape into meditation" app. The idea is that all around us are opportunties to experience something new. For this game, it was entering different worlds on a map and doing bite-sized missions. Beyond escaping into the sphere, my other favorite part of the UX design is the magic trail to lead a player towards the space. Initially, I noticed people missing the big sphere that should be obvious, however in certain environments it could blend in. To help users get into the escapism I created a subtle magical wave that leads towards the world, creating a guide without being too obvious. Another indicator of closeness to the goal is the use of distance soud cuing, the closer the viewing angle you are to the portal the louder the sound will be. Conceptually, this game design translates to AR/VR head sets too (Quest 3/ Vision Pro).

Behind the scenes of level design for Effects/Lenses – With a small initial deliverable, I created an endless runner levels with the technique of two cylinders and scattering grass and other object instances. This saved room for the more important assets of the character and level-up items.

Researched • AR Narrative Creator • 3D Artists • Lens Builder • Technical Adviser

Vote NYC

How To Vote

Storyboards are always necessary even when working on your own. However, with city and government related content, layers of signoffs are necessary before, during and after the process.

It's Always Election Time - And Alwasy A Need To Inform the Public About the Process Whether Opportunities To Work The Polls or When To Sign Up and What To Expect When Voting.

Simple graphics and clear instructions for translating into multiple languages and multiple platform delivery. PSAs for local governments need to meet the needs of the community. When developing an animation, it's important to design the production so new artwork and VO can be slipped in to meet the various language requirements and the truncated and extended formats a video might be edited into by other team members or outside agencies.

Animation

Spots

Animation & Scripting

A way to keep a production flexible and quick is to code in controls.

Animations and contorls. Sometimes its hand animating keys in clever patterns that can also be looped. Other times it is hundreds of layers with hundreds of lines. Combining hand keying with a way to apply global keys lets an animator, and a team of animators, focus on the motion of the art instead of attention being steered away by a mammoth number of layers required to pull off the animation. As a scripter, with any language, it's important not to have the scripts tangle up the flow of work. Scripts should make people's lives happier not create frustration :) When animating lines the way the line is drawn in Illustrator is important. The direction can be reversed during animating but what is important to consider is the flow of the line around an object so as the line draws out it adds to the story of that illustration. (Hint: The direct select tool can be used to paste a portion of an illustration's path into AE for animating.) Or if you are in a rush, import an Illustrator file to a layer and convert it to a shape and then animate the trims of the created paths.

Animation

Touchless Arcade

Connecting to a Public Game Behind a Window

With your phone as a the control, join a game and play from the sidewalk.

The touchless arcade was a pop-up concept to experience a shared game moment where they usually don't expect, behind glass. The ideas was to test the ideas of converting out of touch passive window signage and displays into active experiences, increasing engagement.

React • Nginx • Game Play Design

Innovating The Small

Using a color map to define movable boundaries in interactive ad games.

A Tiny Ad Game Engine Using Gyro and Touch Control

For a series of ad games, I developed a lightweight system that maximized creative flexibility. I used a visual color-map method in JavaScript to define paths and obstacles, encoding terrain types (like mud, water, etc.) with RGB values. This allowed multiple layers of information on a single map, with movement behaviors—such as friction—handled simply by painting out a new jpeg file to match the playfield rules. The result: faster art updates and a streamlined development process.

Vanilla Javascript

Game Engine Real-time Content

Creating Content Without the Lag

AI will be able to fill in some of the gaps. The other part of the visual equation is the continued use of game engines and digital twin enviornments like Nvidia Omniverse for products and content.

My current workflow uses a mix of Omniverse and Unity to create realtime 3D content for use in animatics and other videos. Quick iterations are made possible by combine traditional digital productions with game engines and Omniverse for accelerating the conceptualization process.

Nvidia Omniverse • Unity • Maya • Blender • Adobe Substance

Creating A Spot For Inspiration

Connecting the NYC Arts with an Outdoor Screen

Outdoor LED Screen Showing New York and International Artists, Film Festivals and Live Stream Moments.

While I wish there was more funding to had built the screen larger, it serves its role as inspiration to cohorts and people wandering by.

Though small, it does show that, much like a mobile phone, the size of the screen isn't as important as the communities that comes together or the content that engages them.

I co-created this project, established content partnerships of film festivals, schools, and independent artists. Beyond the content, I created the initial digital producitonal workflow and scheduling software. Also, I developed the interaction portions of the input system, making sure multimedia art through X-Box, silent Discos and Karaoke could happen with the screen.

Making partnerships with local Art & Fashion schools was my important contribution, making sure that the large New York emerging art community can physically share in the experience.

Throughout the year, the screen displays a rotating collection of digital exhibitions, including photography, visual art, and more. The screen also serves private events in the venue’s five floors of indoor event space, which fully integrate with audiovisual capabilities to enhance any occasion. Additionally, Big Screen Plaza partners with New York artistic & cultural institutions to promote upcoming events, ranging from sports to the arts, technology to fashion.

Co-Created • Content Partnerships • Technical Build Out • Connectivity